How Energy Disruption Led to Russia-Ukraine Crisis — and How the Crisis Will Accelerate Disruption

Industry in Russia

Understanding disruption

Seba and Arbib derived their prescient assessment of Russia becoming a flashpoint in the early 2020s by applying the Seba Technology Disruption Framework, which has been empirically validated against dozens of historical disruptions since the 19th Century.

Russia’s aggression is accelerating disruption, not slowing it

One of the reasons disruptions lead incumbent industries to collapse so rapidly is that they do not understand the dynamics of the new industries, and respond to disruption by doubling-down on the familiar strategies associated with the success of incumbents. However, in the new economic context created by disruptors, these strategies only end up accelerating the demise of the old.



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RethinkX, disruptive technology think tank

RethinkX, disruptive technology think tank

RethinkX is an independent think tank that analyzes and forecasts the speed and scale of technology-driven disruption and its implications across society.